Apps dominate smartphone usage, survey finds →
Luke Johnson, trustedreviews.com Apps account for a hefty 80 per cent of all smartphone usage, with games and social media outlets leading the way.
Facebook real name row in Germany →
bbc.co.uk Facebook has been ordered to stop making people use their real names on the social network by a German data protection body.
Digital Strategy Does Not Equal IT Strategy →
Mark P. McDonald, hbr.org Everyone thinks they have a digital strategy these days. But while your company may have a business or IT strategy that incorporates digital technology, an IT strategy does not equal a digital strategy. Why? Because most IT strategies treat…
E-Marketing Associates: How Social Media is... →
e-marketingassociates: The following is a guest blog post from Kayla Allen, who offers insight on integrating social media into an online marketing plan. Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits…
Seven big in-house marketing challenges →
Patricio Robles, econsultancy.com The prominence of agencies in today’s digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn’t seem like a viable…
davepeck: Facebook, Email Addresses And ... →
twitter.com Facebook, Email Addresses And Advertisers http://vsb.li/YVFnA6
Business Line : Industry & Economy / Marketing :... →
Amrita Nair-Ghaswalla, thehindubusinessline.com BRAND MEDICINE Mumbai, Oct 12: The biotech and pharmaceutical arena has become one of the more complex markets for corporates to navigate. Rising competition has made it difficult for brands to stand out in the crowd. Social…